THE FUTURE STORE FORUM 2017 STARTS

Franco Fava, a health and consumption sociologist, inaugurates the series of conversations about organized large-scale distribution future in the conference space of ARNEG stand. And it does so with a brilliant digression on the evolution of the commercial space, from the 1800s to the present day, focusing on the social and cultural radical changes resulted between people and products.
Looking to the future, the sociologist poses an important question: how to overcome the e-commerce challenge? Looking to the store as a space of relationships, information, informed purchase, but also as a place of recreation and - why not? - a cultural place.

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